Journal
Written Between
Posts.
In focus
BrandingDo you need one?
Do you actually need a personal brand?
A short test for deciding whether building your name is worth the effort right now.
ContentYour headline, read first
What your LinkedIn headline says before you do
Your headline is read more than anything else you write. Here is how to make it count.
GrowthWebsite vs. link-in-bio
Personal website or link-in-bio: which one wins?
When a link-in-bio is enough, and when you need a home base you own.
- Oct 14, 2026Do you actually need a personal brand?A short test for deciding whether building your name is worth the effort right now.Branding
- Sep 30, 2026What your LinkedIn headline says before you doYour headline is read more than anything else you write. Here is how to make it count.Content
- Sep 12, 2026Personal website or link-in-bio: which one wins?When a link-in-bio is enough, and when you need a home base you own.Growth