JournalGrowth
Personal website or link-in-bio: which one wins?
When a link-in-bio is enough, and when you need a home base you own.
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A link-in-bio is a signpost. A personal website is a home. Both have their place.
When a link-in-bio is enough
You are early, your content lives on one platform and the main action is "follow" or "watch the latest".
When you need a website
- You sell a service or speak for a fee.
- People search for your name before they book you.
- You want something you own when platforms change their rules.
Our usual answer
Start with the signpost, plan the home. When the inbound starts, the website pays for itself in the first few calls.
